When talking about design, it’s hard to pin-point what exactly makes a “good” design. Because every design is different and the nature of design is so subjective, it’s difficult to generalize what exactly makes a good design. But I’m going to try to summarize. When I begin a design, I first must understand my assignment and my client. What industry are they in? Who is the target audience of the design? What am I trying to convey? So to create a good design, it has to be relevant to the idea being communicated. You wouldn’t make a cute cartoon logo for a government agency, would you? So first and foremost, a good design is styled to fit the industry in which the client is based. The next thing I work on is originality. This also takes research. I look at competitors of my client and what kind of design they use. I don’t want to deviate too much from the general style of design others in the industry use, but it must be unique to stand out among the other companies. A good design captures the essence of the industry in a new and novel way. A good design is always executed immaculately. Especially when talking about logo design, the image must be drawn perfectly and must use a carefully picked color palette. You wouldn’t want the concept of the design to be amazing but the execution shoddy? So just as important as the concept is the execution. This is where an understanding of the fine arts comes in handy, like color theory, illustration, and composition.
This is a good example of a logo design that incorporates all of the elements for a good design. For demonstration, I created this logo for an imaginary museum, The Gates Museum of Art & Design. My audience is artists, art enthusiasts and designers, so the logo must be eye catching and artistic, as well as completely original. Because my logo must convey art in a generic way, not just painting or sculpture or design but all of these combined, the design needs to be a generalization of all art forms. Using simple forms, a modern color scheme, and basic shapes in a complex composition, I have captured a contemporary and avant-garde impression of the discipline of art. The shapes portray a stylized art exhibition without being specific to any artists or discipline, yet capturing the museum experience. This design succeeds because its original, it caters to the art community, it portrays a stylized art exhibition, it is executed with precision and is simple in design. So good design is made up of an understanding of the message being communicated, the audience I am reaching, originality of concept, and excellent execution. Every good design has clearly thought out each of these points and rolled them together to create a design that captures the audience as well as the message perfectly.