A friend of mine is redoing their corporate identity and logo. They are a contractor that does lots of things, such as street sweeping and snow removal.
This is the logo that the owner wanted. They wanted it to be patriotic and feature one of their trucks.
I decided to make another version of the logo the way I thought it should look. Since they do so many different things, I thought it would be best to focus on the name instead of images illustrating all of their capabilities. This could get too complicated. The logo needs to be graphic and bold so when they put the logo on the trucks, people can see it as they drive by. They can use the logo on the truck door and list their capabilities on the back. On shirts, they can have the logo on the pocket and the capabilities list in the back. That goes for the business cards as well. Here is what I came up with.
I prefer the second set of designs, but we will see which one they go with. Its been fun designing them!