My mother has asked me to design new business cards for her to affix to the back of her paintings or next to them when hung in a gallery show. She is a wonderful artist & has been producing fabulous paintings that are now being shown in some of the local galleries. Business cards are an easy & professional way to get her name out there.
For the card design, my mom picked her acrylic painting of an autumn forest with the sunlight streaming through the trees & dappled shadows dancing on the ground. It’s a beautiful piece to represent her work as an artist.
mom’s painting of the forest
The biggest challenge I had making this design was to visually balance the small amount of text with the bold, colorful painting. I inserted the painting to the left on the horizontal card layout. I decided to crop out the beveled edges of the frame to give me more room to enlarge the painting within the layout. My mom doesn’t have a logo, so I decided to create one by using her name, Elaine Davy Strong. I found a beautiful scripted font called “P22 Dearest Script” & staggered each word in her name on top of one another so it would fit perfectly in the space to the right of the painting.
For the color palette, I decided to use various shades of gray. Black text can seem boring & colored text can seem garish, so going with gray is a good choice when you don’t want to clash with your image while not using black. I chose a white background for the card so the painting would look its best. (My mom had initially wanted the cards to be grey, but I talked her out if it!)
I chose a simple seriffed font called “Centurion Old” for the rest of the text. I used larger type (8pt) in italics for the title/medium text & smaller (7pt) regular type for the contact info. But the design still felt like it needed something, so I decided to add some kind of ornamentation.
business card design for mom – front side
Usually, I look for inspiration on the web, but sometimes I like to use ornamental font types, like “Wingdings” or “Webdings”. Designers are constantly creating new & exciting fonts that you can use for free, so it’s worth the time searching/downloading them (check out www.dafont.com if you’re interested!). I scrolled through my fonts in Illustrator & found one called “Floral Ornaments”, which is a perfect fit for my mom because she’s an avid gardener. I ended up combining two ornaments, a flower & leaf, & positioning them to the left of the scripted logo in a lighter grey. Adding this floral motif balanced the composition of the front-side nicely.
I convinced my mom to get double-sided cards, with the backs printed in black & white. VistaPrint only charges an extra $7 for the backs, so she thought it was a great idea.
first design idea for back side of the card
My first idea was to use a faded black & white image of the painting on the front, but mom said that she didn’t want the back of the cards to be so dark that she couldn’t write a note on them when giving the cards out.
So, I went back to the floral motif for inspiration. I pulled a few more floral elements from the “Floral Ornaments” typeface & created this simple design for the back. I used all light gray tones for the graphics, but included lots of white space in the center. Now she can handwrite a note on the back, but still have a two-sided card.
finished design – front & back
We both love how it turned out & I can’t wait to see them printed & displayed next to my mom’s paintings in the next show.
VistaPrint preview of the final design – front & back